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Accelerate Local Leads
Module 1 – Keyword Research & Website Audit
Introduction & Book Session
Module 2 - Ranking Factors
Ranking Factors - Introduction
2.1 – Importance of Speed & How to Correct Common Issues Affecting Speed
2.2 – Ensuring Your Website is Mobile Responsive
2.3 – Why User Experience is So Important To Visitors on Your Website
2.4 – Getting the Competitive Edge Over Your Competitors With Schema
Module 3 - Website Essentials
Introduction - Website Essentials
3.1 – Mastering On-Page Optimisation
3.2 – Removing Common Website Errors
- 3.2.1 - Website Errors - Website Speed
- 3.2.2 - Website Errors - Mobile Friendliness
- 3.2.3 - Website Errors - No SSL Certificate
- 3.2.4 - Website Errors - No Sitemap
- 3.2.5 - Website Errors - No robots.txt file
- 3.2.6 - Website Errors - More than one H1 tag on page
- 3.2.7 - Website Errors - Website Audit Issues (PART A)
- 3.2.7 - Website Errors - Website Audit Issues (PART B)
- 3.2.8 - Website Errors - Broken Links
- 3.2.9 - Website Errors - Broken Internal Links
- 3.2.10 - Website Errors - Broken Image Files
3.2.11 - How to Fix these Issues
Module 4 - Local SEO
Intro - Local SEO
4.1 – What is a Google Business Listing
4.2 – How to Set Up A Google Business Listing
4.3 – How to Verify a Google Business Listing
4.4 – What Are all the Sections within a Google Business Listing
4.5 – Importance of NAP – Name, Address & Phone Number
4.6 – How to Optimise Your Google Business Listing
4.7 – Optimising the Information Tab
4.8 – Optimising the Products Tab
4.9 – Optimising the Services Tab
4.10 – Optimising Photo’s and Video’s
4.11 – Posting an Update to Your Google Business Listing
4.12 – Posting an Offer to Your Google Business Listing
4.13 – Posting an Event to Your Google Business Listing
4.14 Creation of a Content Plan
4.15 – Importance of Google Reviews
4.16 – Understanding and Creating Citations for Your Business
4.17 – Understanding Google’s Local Algorithm
Additional Support & Services
Technical Assistance
New Website Options
2.3 – Why User Experience is So Important To Visitors on Your Website
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